First steps to enhance creativity
Habits and creativity
As explained, our brain tries to adapt and look for stability. The creativity and ability to seek new opportunities is lost when you do not exercise the brain to adapt to changes. To do this I will talk about the habits.
Speak of habits because they are small steps to begin to exercise your brain. It may seem absurd, but completely stable disables your brain to see new opportunities and be more creative.
You have five senses, which send signals to your brain to make decisions, observe, ... But sometimes your brain transforms the information received to make you feel comfortable. That is relating the information received habits, memories, etc.. It is said that the brain deceives you. For example: your eyes see in two dimensions. If you cover one eye, your picture will move to the right or the left. It's your brain that information to interpret changes at reality. If your reality is always the same, for it is easier to interpret this reality. So don' t stop exercising the ability to interpret, to observe, to imagine ...
Most of the time you don't put attention, your brain interpret the information and make an "mental reality "Think about an illusionists, they knew that the senses deceive us and They found ways to surprise people with it. Now, think about your routines, and observe that your mind reads the information fast by habit, losing the ability to observe reality. (like Jasper Maskelyne)
Something, that happens constantly to me is that when I read some words I relate it with one more usual.
So, you should trust your senses?
Your senses help you to connect with your clients, to understand and interpret your market ... therefore you must believe in your senses, but it is advisable to exercise your brain so that it retains the ability to observe and learn.
Can you change your habits and exercise your brain?
Yes! Some research at different universities in United States, show that human naturally are ready to change and learn, but the comforts of today make it easy for your brain be “laziness”. Learn and change need effort and work.
Why is so important to change habits?
Eric Kandel shown in their research that when an animal learns something new, activates some genes, also, are activated neurons and creates protein. This process opens your mind and gives you the ability to see new opportunities.
But, What have in common learning and habits?
Habits make easy your life, build trust and stability. But, an absolute dependence on your habits, denies you the ability to see other things, learn and observe otherwise.
Los experts said : It is important keep the brain active and with the ability to not accustomed to a absolute routine. Think about it! The brain is a part of your body that sometimes We forget . As you need to exercise your body, don’ t forget do it with your brain. I would say it the Greeks, mind and body healthy.
You and your team are indispensable resource for your company because you are unique and unrepeatable, and the ability to be creative is different in each of you. Exercises that skill!
Some tips:
- Read new books, if you don’ t like read that much maybe is because you didn’t find one book that you really like it.
- Do some exercises, I will do some videos about it.
- Sleep 7-8h/d: Your brain need time to consolidate and organized your new knowledge.
- Change something at your office
- Go to work and change something.
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PART1. Interpreting your client
Empathy - new strategy
This is a big topic, and I will talk about it again and again until you could understand. I want to be sure that you can understand what is happening with your client. Today, You could have more information about customer because networking make easy to read and interpret statistics.
The rules of relationship between your and your client start with the basic relationship. This rules will help your in all kind of relations.
Your client is one of the biggest group of the society, so your capacity to growth is endless. Human needs start on physiologic need, as said Maslow But is more then that. Humanity is an constant research for creativity pleasure, love… And with the new busy life style, We lose the opportunity to use our human nature.
Talking about the latest promotions and new marketing techniques, most use an honesty system to promote their companies. Looking to be close to the customer. Looking for empathy. Yes! Empathy! What We can said the feeling that make you feel what other feels. “ ponerte en los zapatos de otro”how We said in Spain.
One experiment in Princeton University determinate that, We don’ t have empathy because We don’ t have time. Look at this! They decide give a task to some students : A discussion of the Good Samaritan. They will have a short period of time to make it, and they should go to the other class, a crossing the campus. Well there was an actor, doing like He need help. What happened was, that only 24 of 40 student tried to help him. The other ones went to the meeting ready to talk about it. What happened? They wasn’ t care ? No, if you go fast your brain doesn’t reaction. We need a couple seconds to have a reaction and at list 8 second to have some emotions like justice. But not just that, Humans like to be together, to be part of something and for that We need empathy. Groups are groups, when they are looking for the same objective. Also We need contact. And what is happening today? Probably you don’t use to have any contact with your employers , even friends. But the wonderful thing is that, Doctor Harlow demonstrate that We are only healthy if our protection and affect are attended.
The less friendly birds have the smallest brain. Humans are beings who need to relate, speak and communicate constantly. Therefore 20% of energy we produce goes to our brain. This is explained by the complexity of our social lives. Friends, family, gossip, work ... According to the Dunbar number We have 150 friends which of 5-12 are close to us. Also this circle is important to keep and affects us happiness.
- Empathise with your client
- Shows a personal and close
- Not only hear, listen!
- Make your customer feel part of your company, and your idea.
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Tips for connect with your client in a meeting
In the checkout process, your client is influenced by variety of reasons. You have the change to argue that your product (or service) is right for them. One of the last decisions after having sought information, heard other opinions, find their identity with the product, or remember some experiences ... Make very important the contact with your company and the treatment you and your company give to them.
Don’ t forget, that Customer service should always be excellent.
So if you have a meeting with your client is important that you have some tips in mind.
- BE optimistic.
Your image should reflect calmly, purchase motivation ability and good energy.
Keep good posture, back straight, smile. If you want do an exercise that I usually do: Think of something you like before the appointment, just need two minutes. I hear my favorite song.
- Do not look in the eyes aggressively.
Look between 60 and 70%. And it is better if you look between the eyes and not directly, or alternately .
It is not advisable to look at the mouth.
- Do not prove that you are nervous. Relax!
If you get nervous, do not touch your nose or behind the ear, or try to think back to the conversation on which you feel good. Touching your nose is a symbol that you could be lying.
- Listen
Listen attentively to your customer, moves your head to show that you listen, you can also smile ( not always). Answer their questions directly. It’ s better a simple answer, that a long one and the client does not understand anything.
- Builds a honest relation ship
Be honest, honesty guarantees a long-term connection with your client. Also, do not underestimate your client. Today customers are looking for information before buying.
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